Watches… Every man wants a useful, tough, attractive watch. EVERY MAN. Even the guy that wears a Timex Ironman with a suit, or the men that buckle on a Seiko calculator knock-off every morning all want their watches to keep accurate time and need it to stand up to the rigors of their possible day. Some men want a diamond encrusted Rolex, others a multi-dial race inspired TAG, Japanese quartz Citizens are popular, some NEED a slim rose-gold Patek Philippe with a crocodile band, and then there are gents who want a $20 Timex that they will beat on and replace every year.

For me, part of my REM sleep is spent dreaming about a Swiss made, stainless steel, Omega Seamaster 007 strapped to my wrist as I progress from intrigue to adventure to interwoven & outlandish plot in the hours before I wake up to start my real day as a cube dweller. Ever have the dream about showing up naked to class or work? When it happens to me there is an Omega 007 on my wrist. Below is a short film that shows some of the detail of why a Swiss watch is special – enjoy.