I “discovered” Monocle Magazine while living in Hamburg. As I was perusing my favorite bookstore there after work one day, I happened upon a new glossy – interesting title, bike wheel on the cover, quality paper, hmmm… I have a mistress and she has two wheels, so anything that is smartly bike related catches my attention. I sat down, read a little and fell in love. There were articles about bikes interspaced with design, global politics, a Japanese comic, well-designed fonts (I grow nerdier every day…), lifestyle, city profiles, travel, branding, craft and men’s accoutrements.

The premiere issue of Monocle was launched in February 2007 and the bike issue happened to be the third issue of the magazine. Monocle is headed by Tyler Brûlé, a Canadian-born journalist who also writes/wrote a good weekly editorial for the International Herald Tribune and has some serious chops as a journalist and writer: BBC, The Guardian, Stern, The Sunday Times, Vanity Fair, runs a design firm, and was shot by a sniper while covering the war in Afghanistan…

One of my guilty pleasures in life is buying Monocle Magazine at a specific magazine stand near “C” concourse at Amsterdam’s Schiphol airport. Which sounds snobby, but I am SOOO unsnobby (except for coffee and beer…). It is just happenstance that for the last couple of years, I travel through Amsterdam every couple of months and it has coincided (give or take a week or two) with the release of each new issue. On one of my recent trips to England I got to spend an off-day in London. I made it a point to detour into the Marylebone neighborhood and into the first Monocle retail store (there are now five along with podcasts, a radio show and a TV spot on Bloomburg) to buy the most current issue. The shopping experience was great: small, but well stocked store, attentive staff, my purchased was wrapped like I was in a Tokyo stationary shop, and I had missed a visit by Tyler Brûlé by 20 minutes. The Monocle HQ is close by and he apparently stops in from time to time.